An important and often overlooked aspect of selling
So much depends on the performance of team members in this critical but often overlooked role—from building strong customer relationships to uncovering customers' ongoing needs to maintaining customer loyalty.
Your frontline staff are the face of your company - they play a crucial role in it's success.
Empower them with the skills and confidence to up-sell, cross-sell, engage potential business opportunities and deal with difficult people.
Find out more about our Strategic Customer Care program and how we work with customer care professionals.
Customer service people have to know how to analyze situations without getting swept up by emotions – theirs or the prospect’s.
They also have to know how to act appropriately and initiate the actions required to effectively and efficiently deal with difficulties, address customer needs and solve problems with best-fit solutions.
They have to be able to respond to customer requests using clear and concise language.
Dealing with customers who are confused, frustrated or upset in emotionally charged situations doesn’t come easy for most people – very few, in fact. It takes training and practice to empower your people to act calmly and effectively in those situations.