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NorthStar Performance Partners, LLC | Minneapolis, MN

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In our clients' own words

The success of our clients is what speaks volumes for us

Check out Sandler client's #HowToSucceed stories

Noah Lam

Connetquot West

Industry: Healthcare

Noah Lam of Connetquot West explains how Sandler Training's sales training program helped him turn his company around. Noah says, ""Without Sandler I would not have been able to grow the company. If someone is on the fence about Sandler, have them call me."

Tracie Reed

Drillform Technical Services

Industry: Oil and Gas

Before hiring Sandler Training, Drillform Technical Services faced many of the obstacles common to enterprise sales: large multinational networks, challenging value propositions, and the complexity of interactions between buyer and seller teams. Through the Sandler Enterprise Selling program, VP of Business Development Tracie Reed was able to unify team communication and shift her company's sales approach. As a result, Tracie is projecting 146% growth in sales volume since starting with Sandler.

Karl Watson


Industry: Manufacturing

Karl Watson, President of CEMEX - a company that literally provides the foundation for society - explains how in 4 years they made an almost $650 million turnaround. After years of easily hitting budgets, his company hit a "dry-spell" and invested in Sandler Training to turn his sales around. "In 2011 when we embarked upon this sales reinvention, we realized that our sales skills were atrophied, and we needed somebody to help us because we did not know how to help ourselves."

Samuel Hoff

Patti Engineering

Industry: Engineering

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

Ken Harris

Health o meter

Industry: Healthcare

Ken Harris is Vice President of Sales and Marketing for Health o meter, which manufactures devices for the medical community. He describes his history with Sandler, which spans 15 years and four companies. “Sandler is the one process I’ve seen that puts customer behaviors and salespeople behaviors together to help the customer in a way that ends up helping the company.” Harris uses a sports analogy to describe the impact of a great system, whether in college sports or sales training: “In a college team, turnover is every four years by definition, yet dynasties exist because they have good systems. Sales is also a skill set that needs to be constantly honed and, for me, Sandler is the only method that provides that level of consistent and intimate training.”

Roy Cook

Merrill Lynch

Industry: Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”