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NorthStar Performance Partners, LLC | Minneapolis, MN

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Cold Call

What is the conversation you have with yourself about prospecting to find potential new clients? Have you convinced yourself you don't have to call to make the revenue goals you have set for yourself? 

Let’s be honest about cold calling: it’s not a lot of laughs. Perhaps the reason cold calling is disliked, and often fails, is because we have the wrong goals and expectations for the exercise.