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NorthStar Performance Partners, LLC | Minneapolis, MN
 

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The End. That’s not usually the way to start a story, blog, book, or just about anything. But, it might be the best way to start a sales call.

1. You will fail to establish credibility during the initial phone call or meeting. The primary questions looming in the minds of prospects when they first talk with salespeople are, “What do you know about my company?” and “What do you know about my industry?”