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NorthStar Performance Partners, LLC | Minneapolis, MN

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Many mentors (and mentees) resist asking an all-important question about the sales leader’s role: “Where are things most likely to go wrong?” And the answer is: “Wherever people are assuming that they already have all the answers.”


As adults, we are often taught to never give mental recognition to the possibility of failure. You must succeed, be a winner, to lose is not an option. While these are positive mindsets the fact is they’re not always realistic in the real world.

Not the relationship bridges but the “head trash” bridges. The biggest barriers are often those between our ears. For example, if you are waiting for the big sale to be decided on, hoping they pick your submission and hoping it will save your month, that’s a Bridge of Hope.

Rule 14: Risk failure to achieve growth. I-10's learn from failure. Wow, I'll tell you what. This rule is action packed with Sandler philosophies and tactics. First of all, we have to embrace failure. Everyone's going to fail. You failed when you were a kid learning how to ride a bike. We fail in all the different roles that we have throughout the day.

Josh Seibert is a long-time Sandler Trainer and our latest author. He joins us to talk about the lessons from his new book, Winning Through Failing. He shares why failure is a critical part of success, not the opposite of success. Learn how to set the stage for failure and use it to grow faster and expand your comfort zone.