I’ll bet you don’t hear that one a lot. Why? It’s a special breed of individual who can become a successful business developer. The good ones make it look easy. Why is that?
Good salespeople like every other top person in their chosen profession have some special talents. Some are technique based, but most of it is attitude and behaviour based. Learning to be skilful with professional selling techniques is only part of the winning strategy. The top people learn how to be professional communicators, craft compelling questions, and qualify on many levels to determine if the opportunity is real. They learn to listen and understand prospect’s “real” issues rather than just the surface problems. And they conduct themselves like business people in sales rather than a vendor who sells on price.
Positive attitude is critical to sales success. It’s a high-rejection business. It’s not every day that a person faces each day knowing that they will get rejected fifteen times. How do the pros handle that?
Productive behaviour is even more important. Rejecting the emotional feelings of rejection that play havoc with your head, facing the fear of failure and the temptation to procrastinate is the only way to be successful in sales.
It’s a rare breed indeed who successfully makes sales and business development their profession. But it’s also no surprise that they rise to own or run the operations they work with.
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